I love trying out new things, especially relative to Lifestyle Medicine. So I was looking forward to trying this new cereal -- Red Fife* Raisin Bran. It was fancy, "beyond organic", linked to the actual farmers who grew the ingredients, etc. (*a non-GMO, "heritage" wheat)
So, I pour my first bowl of this super raisin bran, and...
I can't find the raisins! So I dig around. With some work I find two raisins in the whole bowl. ?!?! Maybe they settled to the bottom in the box in shipping. So I look inside the box...shake and roll it around while looking inside...not seeing any. OK.... So I just have to know if there are actually raisins in this stuff. So I get a cookie sheet and dump out the whole box:
I see a few. Surely there are more.
After digging around a bit I put all of them together on the side to make them visually obvious (can you see them? hint: they are the black things at the edge):
The picture on the front of the box has about 28 raisins showing just on top of a single bowl. The WHOLE BOX actually had only about 12 raisins in it.
Hopefully this was a manufacturing glitch affecting only this one box. But...BYOR (Bring Your Own Raisins) just doesn't work when paying top dollar for super fancy "Raisin Bran". I will tell you the flakes were surprisingly light and crispy, with a hint of cinnamon and vanilla. But nothing else really matters if raisin bran doesn't have raisins. Not to mention what could be construed as false advertising. I also take a bit of exception to the box text on the back saying it is "naturally sweetened" with raisins with no mention of the two forms of sugar found in the ingredient list (though one is mentioned on the front and both sweeteners are mentioned on the side). And I'm still waiting for the scientific proof that sprouted is as superior as is claimed.
I really like many of the concepts presented on the box, and I certainly want this company to succeed. We can only hope they get the rest of their "stuff" (and raisins) together and achieve what it seems they are trying to achieve. Until then, we can't recommend any raisin bran that is effectively a BYOR endeavor.
Copyright 2019 - LifestyleMedicine.com